How Do Colors and Symbols Influence Memorable Logo Design?
What does it take to make a memorable logo? Really, what design is necessary to make your company logo literally jump off of the page? Logos are what symbolize the overall brand of a company or product, making customers recognize the brand and become instantly attracted to it.
Some of the most famous logos use a [...]
What You Must Know About Typeface Design
In the past few years, attitudes toward typeface design have changed significantly. The latest generations have grown up using computers, which now considerably influence all design decisions. The point of the matter is that typeface design is an ever-changing concept with new innovations being introduced regularly, and here are the top points to consider when [...]
Indispensable Logo Design and Tagline Tips for Effective Branding
What sets one business apart from another? Why are you doing better or worse than your competition? The simple answer is branding, and it is the reason why customers may choose one business over and over again while forsaking their competition.
The truth of the matter is that personal branding is the key to customer loyalty, [...]
Learn to Avoid Visual Hierarchy Problems in Logo Design
There may have been many times that you visited a fairly attractive website but felt that something was missing. A website may have appealing graphics, a nice color scheme, and the right alignment, but it could still feel bland overall.
In these instances, a graphic designer can use their design intuition to create different elements on [...]
How to Avoid Cluttered Logo Design
There is a massive difference between eye-catching and cluttered logo design.
What it comes to advertising, many companies want to cram in as much information as possible to maximize their advertising space so that at a glance, the customer can see what the company is all about. However, clutter in a logo often takes away from [...]
Top 10 Logos Reviewed
What makes one logo more successful than another? What does it take to create a logo for your business that will make you as big as Nike or McDonald’s?
We will review the designs of the top 10 branding logos here so that you can see for yourself what turns a simple logo into a masterpiece:
BMW: [...]
Rebranding Takes More Than Redesigning Your Logo
What many savvy marketers have realized is that a brand must often evolve to stay relevant in the market. In the same way, rebranding may benefit your company greatly to reintroduce your products and services to your existing demographic and new customer bases. However, there is more to rebranding than simply creating a new logo.
Here [...]
5 Essentials for Creating the Best Business Logo
A business logo is a concise symbol to represent your company or brand. That being said, the best business logo will help your company stand out from your competition, so it must be memorable, impressionable, and most of all, eye-catching.
Here are 5 essential tips to use for creating the most effective business logo:
Analyze your company. [...]
The Biggest Branding Mistakes You Can Make
Branding is not always as simple as it seems, and it is important to avoid detrimental mistakes that could negate the work that you have done in promoting your company.
Below are the top branding mistakes to avoid to ensure your success in the marketing of your business:
I don’t need a brand. If you think that [...]
8 logo design ideas to get your creative juices flowing!
For all those who think only writers can experience a block, here’s some news for you; logo designers experience that period of complete blankness too. It’s when their mind is void of anything even remotely creative and they dread that they’ve lost that touch they used to have. With confidence running low and being on [...]