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For all those who think only writers can experience a block, here’s some news for you; logo designers experience that period of complete blankness too. It’s when their mind is void of anything even remotely creative and they dread that they’ve lost that touch they used to have. With confidence running low and being on the verge of a nervous breakdown, even a little idea, a spark of inspiration [...]

Logo design is not merely an emblem of the company but a lot more beyond that. It’s recognition of a brand; a feeler for sensation between a brand and consumer. Following are some of the attributes of an impactful design of logo. Readability: If a logo can’t be read it can’t be recognized or remembered easily. The logo and its text must be prominent and reader should not have any hassle [...]

First impression is the last impression. This is the era of perception where things are analyzed on the first sight and the perception they carry. A man dressed up in the morning in three piece suit is perceived to be a corporate person whereas a man dressed up funky at night is perceived to be a party maniac. That’s how humans build perceptions about the things that they see; whether it be another [...]