In the beginning, the “Apple” was a great initiative for new inventions in technology; Job was apparently a big fan of this project, as Steve Wozniak and Job were partners and they were wanted to come up with a name of their venture which was about to launched in the coming era of computer technology. Then finally, the brand name was suggested, which was a bright idea to name the brand. And that was ‘Apple’ logo design. It was the year 1976, a man was there who was considered among the co-founders, he was Ronald Wayne, he was the first who come up with the brand name of Apple logo design. This design was created with the imagination of Sir Isaac Newton, and the day when he was sitting under the tree and beneath a hanging apple.

The label was wrapped with the name that was “Apple Computer Co.”; it was gracefully placed on the image with this bordering quote, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”  It was the phrase that was actually Apple Company wanted to represent, as they considered it to be the great ideology and a perfect thought to show through their logo…but that logo design then changed by the time being.

The Apple Logo Design in1976-1998: Almost immediately, the old Newton’s logo design was then replaced by the new rainbow logo design, that was create by Rob Jannoff; however,

many people said about this new change is,  this logo was made to distinguish the apple logo from tomatoes and oranges, others said that it showed a religious concept of Adam and Eve and their tale of forbidden fruit.

The Actual Logo Design of Apple: it was the time of early 90’s and late 80’s when Apple was facing huge losses due to IBM advertised technology, then with the growing interest of people towards internet, Microsoft had become more and more famous. Then again, the Apple logo design was revamped with a new design in order to increase the sale of the company with the new brand identity.

The new logo design was followed suit to Apples previous logo design, and with the new design of Apple’s logo, its product series was also altered to provide latest high technology products. The final logo design of Apple had especially created for their new innovative products such as iPhone, i Book, i Pad and i Mac. Today, the position that Apple company was attempting to target was very prosperous for them, and then they provide almost everything which we need in this era, either it is for teenagers who need a lot of music or a best technology support for business persons who want functional computers for their use and which is easy to carry.