Tag Archives : logo design Benefit

This is a fact that a simple logo design will not work for any business if it has no meaningful and relevant message created in its design but we can see that the best of the brands have simple but effective logos. Call to mind the famous logo design of FedEx, its design looks simple and sober, but it has an excellent concept with a nice hidden message that is incorporated by a arrow between the letter [...]

Above mentioned are the “Top 100 Brands for 2011” list. Based on the total value of the brands named, it makes for an interesting read (Coca-Cola, at brand worth of $72B is number one etc.). But what about these brands’ logos? What logo design secrets can we learn? Taking a look at the top 100 logos (above) I concluded a few things listed below. 29% of the top brands’ logos use red, [...]

It is relatively harder for newly/start-up businesses to make a footing in the corporate world.  The very first step for newly setup business is to make a name in the market and for that they purposely need a “Corporate Logo” which is very essential in establishing a trust-worthy image for any company. Almost all famous brands/companies are recognized by their corporate logos. This is why one [...]

Do you know what types of fonts have used in popular brand logos? It is a fact that many designers stare at other designer’s logo and then struggle to make out what fonts and styles they are using. It is probably an inevitable habit for every designing to copy one’s concept. In designing, there are no hard and fast rules for designers to follow a specific typeface for their logo designs, there [...]

The most important decision, after of course deciding to get a logo made for your company, is whether to get it designed in-house, that is, internally within your company, or outsourcing it to a company that specializes in logo design. There are still a lot of companies that choose to have their logo designed internally rather than getting it outsourced. In many cases, this setup works out pretty [...]