A Logo Design Case Study of Golden Hearts, Fitness & Exercise Company

Company: Golden Hearts

Our client Golden Hearts is situated in Temecula, CA 92590 - USA. The exercise and fitness company deals in the services which help older people stay fit through exercise and nutrition. The company conceits itself in a wide range of highly specialized fitness & exercise program.

Our client wanted its logo design to be recognizable when branded by somehow bringing a heart shape into the logo instead of just a sphere and perhaps using a golden color. The logo design which managed in winning their immediate appeal was an eye-catcher indeed. The design was dressed in a display of formal-style fonts along with a trademark (TM) symbol. The color gold and black served as the ideal color for the fonts.

The gold color further added a touch of elegancy and sophistication to the overall design. The abstract image next to the two words added depth and a sense of stability to the design.