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CaseStudy >> Business Plus HR Consultancy

Need

Business Plus HR consultancy was shut down for couple of years because of some litigations and personal problems. Business Plus wanted to enter into market again with totally new brand name, larger target audience and catering all types of HR related consultancy. Since the people behind startup were same, so they had same old ideas and strategies in their mind.

Solution

Business Plus approached Logo Bench to facilitate them in their re-launch. Logo Bench's Consultant, along with marketing strategists, sorted out the right way out of the problem. Business Plus required such a brand image that their old customers could easily identify them. Our Design Consultants had a look into old designs and strategies of Business Plus and came up with few new logo samples. Business Plus instantly selected two logos, and after further enhancements one of them was finalized.

Result

Business Plus's re-launch turned out to be a great success and it penetrated more market as compared to their former existence.

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